”With the aim of increasing the international awareness of and interest for the Faroes the rocking factory will carry out public diplomacy projects for The Ministry of Foreign Affairs of the Faroes, focused on Faroese music and culture export in Central Europe via showcases in France and Holland”
On 3 May 2008, Atlantic Soundscapes, the first Faroese music/culture showcase of its sort on the European continent, took place in Brussels. The showcase has thus far generated several significant deals for Faroese artists in Germany, France, BENELUX and Switzerland. Furthermore Atlantic Soundscapes has generated significant new Faroese showcase opportunities in Holland (Nordic Blizzard) and France (Transmusicales). These facts highlight the potential business results, which could be generated by continuing the public diplomacy processes surrounding the promising Faroese music/culture export product. Therefore the rocking factory and the Ministry of Foreign Affairs of the Faroes/the Mission of the Faroes in Brussels , have set-up a 6-month cooperation plan, which includes developing new export opportunities for the Faroese music economy and related culture sectors, in the same vein as Atlantic Soundscapes did, and furthermore focuses on continuing the work, which has already been started by Atlantic Soundscapes. The music export showcases will therefore when possible incorporate other sectors of Faroese culture such as video art.