ATLANTIC SOUNDSCAPES was the first music export showcase promoting the Faroese music scene on the European continent. The showcase was coordinated and supervised by “the Mission of the Faroes to the EU” who hired the rocking factory to coordinate the project for them. It is important to note that the showcase made use of the strategically favourable location offered by Brussels, Belgium, to attract music industry professionals from all over Central Europe.
ATLANTIC SOUNDSCAPES consisted of two parts:
Part 1 (17:00 -20:00): A multi-cultural exhibition, featuring Faroese paintings, photo/video art, cuisine and fashion, set the scene for a networking reception. The +100 participants of the reception were representatives from the Faroese music and arts scene and European record label managers, distributors, festival bookers, journalists and relevant art institutions. Furthermore several political professionals from the Faroes and international EU organisations also attended the reception .
Part 2 (20:00 -23:00): The second part of the day featured concerts with the 4 Faroese bands ORCA, Budam, Boys in a Band and Gestir. The concert area of Beursschouwburg was on the evening completely full. The 200 people audience consisted of the guests from the reception as well as regular “ticket buying” Belgian concertgoers.
With more than 100 significant music and political professionals taking part in the day and a full house for both the reception (150 people) and concerts (200 people) Atlantic Soundscapes was in terms of attendance and atmosphere a major success. Furthermore the showcase generated impressive music export results and +1 million media coverage in Belgium.
It is important to underline that Atlantic Soundscapes would never have taken place without the cooperation of the events public and private stakeholders. Hence The Mission of the Faroes to the EU, SAMVIT – The Faroese Trade Council, The Ministry of Foreign Affairs, The Nordic House / Atlantic Music Event (AME), The Ministry of Culture and Education, Beursschouwburg , BP, Norriq, Sirri, the white hotel and the rocking factory all strongly contributed to the success of the event
The bands who played at the showcase were picked by a group of prominent Belgian music industry professionals from Pukkelpop, Le Soir, De Morgen, Studio Brussel, VK*, Beursschouwburg, RifRaf and Soundslike.be. In other words the bands featured at the concert are the Belgian picks of the Faroese litter.
The 4 bands were:
- BOYS IN A BAND (Rock / Indie) - www.myspace.com/boysinaband
- GESTIR (Ambient / Alternative) - http://www.myspace.com/gestir
- ORCA (Experimental / Electronic / World) - www.myspace.com/jenslthomsen
- BUDAM (Cabaret / Folk / Experimental) - www.myspace.com/budam
(ORCA is unlike anything but so much like it should be)
(Budam flirting... but with whom? You gotta love it!)
(Gestir's in the zone)
(Boys in a band singing their hearts out)
(Full house during the concerts)